How Marlow & Fern grew online revenue 212% in six months.

A plant-based skincare brand had loyal fans, but a slow website and no follow-up. We rebuilt its WordPress store, launched email flows, and gave its social media a steady voice.

Client
Marlow & Fern
Industry
Direct-to-consumer skincare
Services
WordPress design, email marketing, social media management
Timeline
Six months, 2025
212%online revenue growth over six months
2.4xhigher conversion rate from visit to purchase
28%of revenue now comes from email

The challenge

Marlow & Fern had great reviews and loyal fans, but its website was slow, hard to update, and confusing on mobile. Shoppers added products to their carts and left. New customers bought once and never heard from the brand again. Social posts went out whenever someone had a spare hour.

The goal: make buying easy, give customers a reason to return, and show up online with one consistent voice.

Our approach

We redesigned the store. A custom WordPress design with WooCommerce put the best sellers up front, simplified the product pages, and made checkout fast on a phone.

We built the follow-up. New welcome, abandoned cart, and replenishment emails reminded customers to reorder just before they ran out.

We gave social a rhythm. A monthly content calendar, customer stories, and short videos replaced last-minute posting, and we answered every comment and message through social media management.

We kept improving. Each month we reviewed what people clicked, bought, and ignored, then adjusted the site, emails, and content.

The results

Online revenue more than tripled across six months, and the gains compounded as each piece of the program started working together: a faster site converted more visitors, email brought buyers back, and social kept new people arriving.

100 Month 1 128 Month 2 170 Month 3 214 Month 4 262 Month 5 312 Month 6
Monthly online revenue, indexed so that month one equals 100.

Caela & Co. didn't just build us a website. They listened to our story, then made everything we post and send feel like us.

Dana Whitfield, founder of Marlow & Fern

Services used

Everything on this project is available on its own or as part of a bundle.

Selected creative

Real words from our clients

Caela listened before she designed anything, and it shows. Our new website finally sounds like us.
Dana W., Marlow & Fern
I used to dread posting. Now my feed is planned a month ahead and people actually comment.
Theo R., Tidepool Coffee
Our emails went from ignored to the thing customers reply to. It feels like writing to a friend.
Lena M., Juniper Health
The custom quote tool saves us hours every week, and the site loads in a blink.
Paul H., Halden Freight
Handing off my inbox was the best business decision I made this year. I got my weekends back.
Grace S., Stonebrook Wines
They felt less like an agency and more like a creative partner who genuinely cared.
Amir K., Fieldhouse Fitness

More projects

  1. Northgate DentalOnline bookings up 3.1x after relaunch
  2. Tidepool CoffeeInstagram following grew 4x in five months
  3. Halden FreightHand-coded quote tool cut response time in half
  4. Juniper HealthRepeat purchases up 27% from email flows

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