You don't need a complicated email strategy to get results. Start with these five emails and set them up once as an automated sequence.
1. The welcome email
Say hello, deliver whatever you promised, and tell new subscribers what to expect. This is your highest-opened email, so make it count.
2. The story email
Share why you started and who you help. People buy from businesses they feel connected to.
3. The helpful email
Teach one useful thing your customers can use today. It proves you know your stuff.
4. The social proof email
Share a customer story or review. Let someone else explain why working with you is worth it.
5. The offer email
After you've given value, make a clear invitation: book a call, shop the collection, or start a project. Keep it simple, with one action.
Then automate it
Set these up as a welcome sequence in your email platform so every new subscriber gets them without you lifting a finger.
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