If you're planning a new website, you've probably heard two options: WordPress and custom code. Both can look incredible. The right choice depends less on trends and more on how your business works.
What WordPress does best
WordPress is a content management system, which means you can log in to edit pages, publish blog posts, and manage products without touching code. It has a huge library of plugins for forms, bookings, and shops, and it's a great fit when you want to update your site yourself.
What custom code does best
A custom coded website is built from scratch for you, without a theme or page builder. That usually means faster load times, more design freedom, and features built exactly the way your business needs them, like a quote calculator or a member area.
How to choose
- Choose WordPress if you want to edit content yourself, publish blog posts often, or sell products with a standard shop setup.
- Choose custom code if your site needs unique features, you want the leanest possible build, or you've outgrown a template.
- Not sure? A custom-designed WordPress site gives many businesses the best of both.
Whichever you choose, start with your story
A website works best when it's built around what makes your business different. Before design or code, get clear on who you help, what problem you solve, and what you want visitors to do next. Then the platform becomes a tool, not the strategy.
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